The Proven Framework for Coaching the Human + the Deal
Learn how to shift beliefs, elevate behaviors, and drive business outcomes - so your team influences buyers instead of chasing them
12 Month access • Full toolkit • Proprietary coaching frameworks
‘Sales Leader As Coach Approach’ sits here → where leaders shift from mentoring process to mobilizing performance.
Why Sales Leader As Coach™ Exists
Your Team Doesn’t Have a Closing Problem - They Have a Mobilization Problem.
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- They coach activity, not identity
- They solve for symptoms, not beliefs
- They push deals forward instead of pull buyers in.
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Sales Leader As Coach™ was built to change that.
It teaches leaders how to coach the human and the deal simultaneously – shifting beliefs, behaviours, and business outcomes in one conversation – diminishing the gap and shrinking time to market.
CoachSella™ Program Outcomes
Three Powerful Shifts. One Transformational Coaching Method.
Discover your coaching identity, master the Mobilizer, and build a system of accountability that drives measurable results.
Part 1: Step Into Your Coaching Identity
Knowing who you are when you coach changes everything.
Set your Sales Leader of Influence standards
Identify how to coach through your own resistance points first so you lead with congruence
Differentiate transformational vs tactical coaching
Step into your Mobilizer identity
Outcome:
Clarity • Confidence • Congruence
You’ll leave anchored in who you are as a coach – ready to lead with presence and conviction.
Part 2: Coach the Human + the Deal
Coaching is so much more than fixing someone’s results – it really is about unlocking your someone’s potential.
Use the 5 Strategic Question Styles to unlock movement
Apply the psychology based D.E.A.L. and R.E.W.I.R.E. frameworks to lead deeper conversations at the belief, behaviour and business levels (depending on the outcome).
Coach your team to influence buyers before objections arise and increase forecast accuracy through the Q4 Quadrant Framework – (Market based Query outreach, Quantification, Qualification and Quota attainment).
Teach your team to coach their buyers, not chase to sell them
Outcome:
Influence • Alignment • Impact
You’ll shift from managing activity to mobilizing people — transforming conversations and outcomes.
Part 3: Build a Culture of High Performance
Accountability doesn’t have to feel heavy – it can create freedom when done well.
Use our proprietary accountability tool to track performance
Deliver actionable and psychologically safe feedback in parallel with debriefs
Apply the Accountability Ladder Framework for team clarity
Use the 3 Drivers Model → Clarity → Commitment → Cadence
Build self-awareness and demonstrate transparency with your own 360° Feedback Tool
Outcome:
Visibility • Consistency • Measurable Performance
You’ll create a culture where expectations are clear and results inevitable.
Your Gateway to Multiplier-Level Leadership
Sales Leader As Coach™ builds the exact capability you need to lead at Level 5 → Multiplier.
When you master this method, you’re prepared to step into bigger conversations, higher levels of influence, and greater opportunities.
Coach Differently. Lead Differently. Influence Differently.
Sales Leader As Coach™ gives you the frameworks, models, and tools to lead coaching conversations that transform people, performance, and profit.
12 Month access • Full toolkit • Proprietary frameworks
What Clients Say About Working With Bernadette
Trust and Authority
Hi, I’m Bernadette McClelland.
I wear many hats too — commercial strategist, leadership coach, and sales mobilizer with over two decades of experience leading revenue, rebuilding under pressure, and helping others rise.
I’ve coached hundreds of business owners and leaders, including 3+ years as the Asia Pacific Coach for Tony Robbins’ Elite and Platinum clients. I’ve delivered coaching at Harvard Business School, mentored undergrads at Leeds Business School, and even worked with incarcerated individuals whose freedom depended on changing their story.
I know the weight of carrying a quota, leading a team, and owning results. And I know what it takes to turn that pressure into performance, conviction, and commercial proof.
Today, I help sales leaders mobilize their teams by coaching beliefs, behaviours, and business outcomes — not just the deal. That methodology lives inside The CoachSella™ Experience: a self-led system for leaders ready to multiply impact without burning out.
This isn’t soft coaching.
It’s strategic transformation.
And it gets real results.
My dealings with Bernadette has been a journey of self-reflection , self-improvement & tackling head on challenges with a supportive and helping hand – even if you are faced with challenging clients , staffing culture, personal growth and even managing teenage children!
David Tagg, Sales Leader, Tempur Australia and New Zealand
Bernadette gave me new insights into the sales process, and helped me immensely to refocus my selling into a more psychological and conversational sale. Delight to work with and well worth the investment. Definitely set me up for the future!
Wade Lewis, Sales Leader, SMI Scotland (formerly Lion Safety)
FREQUENTLY ASKED QUESTIONS
Yes, once your payment is processed, you will receive an email with your login details, granting you immediate access to the program.
You will have access to the system for 12 months from the date you joined. During that time you will have access to all updates so that your learning experience is always current.
Yes, each lesson is accompanied by a detailed video tutorial that explains the ‘why’, the ‘what’, and the ‘how’ of each topic, making it feel as if we are sitting with each other having a personal conversation. The video tutorials will include frameworks and tools.
This program is ideal for sales leaders wanting to bring more insights to their sales teams, growth focussed sales professionals wanting to take their conversations with clients to a deeper level and business owners wanting to also bring value to their teams and clients conversations.
The system is not suited for those looking for quick, effortless success. Each of our programs demand our clients ‘do the work’. It requires focus and consistent effort to apply the knowledge and achieve significant results. These are NOT information sessions. These are transformational experiences.
Our program stands out because it teaches you how to coach the human AND the deal… being able to coach beliefs, behaviour and business is different and needed. Itfocuses on strategic, results-oriented frameworks rather th an outdated digital marketing tactics. We help you deepen your conversations by co-creating wisdom driven, insights based, story focussed dialogues with your buyers and clients positioning you as respected industry resources.
The only investment for full access to the online program is included. Any third-party services, if necessary, are not included.
Yes, absolutely. We have a private WhatsApp Group where you can ask questions and get support from others. This is a place where I offer micro coaching on a daily basis and share updates or information that you need to know.
Refunds are not available for this program. Upon payment, you gain immediate and full access to our comprehensive frameworks and systems, which represent the culmination of nearly 24 years of dedicated development and expertise. We encourage you to carefully consider if this program aligns with your needs and financial situation before enrolling. For those opting for the split payment option, please note that failing to complete your second payment will result in immediate termination of your access to the online program and removal from the WhatsApp support group.